{"id":303,"date":"2025-12-27T12:38:56","date_gmt":"2025-12-27T12:38:56","guid":{"rendered":"https:\/\/heathersjoy.com\/play\/?p=303"},"modified":"2025-12-27T12:38:56","modified_gmt":"2025-12-27T12:38:56","slug":"when-the-message-lands-a-tiny-toy-a-big-moment-and-the-spark-of-a-movement","status":"publish","type":"post","link":"https:\/\/heathersjoy.com\/play\/when-the-message-lands-a-tiny-toy-a-big-moment-and-the-spark-of-a-movement\/","title":{"rendered":"When the Message Lands: A Tiny Toy, a Big Moment, and the Spark of a Movement"},"content":{"rendered":"\n
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There are moments in building a brand when something shifts.<\/p>\n\n\n\n

Not a big, flashy launch. Not a viral moment. But something quieter – like the first grip of a tire finding traction on an icy road. A moment that says, yes, you\u2019re moving forward<\/em>. You\u2019re no longer just dreaming it. The message is starting to land.<\/p>\n\n\n\n

This is one of those moments.<\/p>\n\n\n\n

I came across this review recently – left on Amazon for our Ploppals Small & Sassy gift set – and it lit me up:<\/p>\n\n\n\n

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\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f Kristy<\/strong>
Perfect gift for someone who is feeling terrible<\/em>
\u201cMy friend is going through a hard season and I bought this gift set. She was ghosting and avoiding me and I could tell she was spiraling into depression. I was going to just wrap the box and put it in her mailbox. When I did, she opened the front door and came out and I had lunch with her and now she is “back”. It was just the right amount of funny and understanding. I feel like I didn’t have to make stupid placating statements that no one wants to hear and could just let the poop talk hahahaha, but you get the point.\u201d<\/p>\n<\/blockquote>\n\n\n\n

This. Is. Everything.<\/p>\n\n\n\n

Ploppals isn\u2019t just about poop (though poop jokes are<\/em> welcome). It\u2019s about compassion. About walking through the mess with someone and saying, You\u2019re lovable. You\u2019re worthy. You\u2019re not alone.<\/em><\/p>\n\n\n\n

It\u2019s about finding a playful way to show up when words are hard.<\/p>\n\n\n\n

When Kristy left that gift, she wasn\u2019t just giving her friend a funny plush toy. She was saying, I see you. I care. And I\u2019m still here.<\/em> That\u2019s the heart of this brand. That\u2019s the mission wrapped inside every silly plush and every heartfelt message tag.<\/p>\n\n\n\n

For me, as the brand builder, this review was a quiet blaze of hope.<\/strong> Ploppals is a brand built on an unconventional foundation – one that asks people to see a plush poop not as a joke, but as a symbol of resilience, humanity, and unconditional love. That\u2019s not always an easy sell. It takes time, trust, and a willingness to rewrite expectations. In a world that often rushes to judge, I\u2019ve chosen to build something that asks people to pause, laugh, and feel. And in this one Amazon review – in this moment of real connection between two friends – I saw proof that the message is landing. That the movement is starting. And that\u2019s the kind of traction no spreadsheet can measure.<\/p>\n\n\n\n

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Heather Goff
Founder of Heather\u2019s Joy<\/em><\/p>\n\n\n\n

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Heather\u2019s Joy is more than a studio – it\u2019s a way of creating, living, and sharing that begins with wonder and ends with connection. Whether through pottery, plush toys, websites, or words, I follow what lights me up – and build from there. My hope is that by sharing the process, it helps <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

There are moments in building a brand when something shifts. Not a big, flashy launch. Not a viral moment. But something quieter – like the first grip of a tire finding traction on an icy road. A moment that says, yes, you\u2019re moving forward. You\u2019re no longer just dreaming it. The message is starting to […]<\/p>\n","protected":false},"author":1,"featured_media":304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,32,1],"tags":[],"class_list":["post-303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-stories","category-creative-entrepreneurship","category-reflections-from-the-studio"],"jetpack_featured_media_url":"https:\/\/heathersjoy.com\/play\/wp-content\/uploads\/2025\/12\/a-message-of-love.png","_links":{"self":[{"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/posts\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":3,"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/posts\/303\/revisions"}],"predecessor-version":[{"id":307,"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/posts\/303\/revisions\/307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/media\/304"}],"wp:attachment":[{"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/categories?post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heathersjoy.com\/play\/wp-json\/wp\/v2\/tags?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}